Wick manufacturer
Industrial producer · B2B · dealer network
Draft. The detail text is not written yet; the summary matches the home page.
summary
- came in
- "Our site and products don't show up in search; our dealers do." A trade fair coming up.
- examined
- The existing site, the data gap between a 700+ product catalogue and the site (dimensions and colours in the PDF, absent from the site), a named competitor table, the dealer network's position in search results, the timeline against the fair.
- decisions
- Corporate site, technical catalogue and quote basket; dealer portal in a second phase. The document for senior management: a situation assessment with no budget and no methods.
- techniques
- Structured product data, technical SEO, catalogue migration, quote flow.
Breakdown